Understanding the importance of crafting a compelling brand identity that is in line with Baltijos Licėjus’ visionary aspirations, we distilled the essence of the school’s ethos through a creative workshop, resulting in the creation of a brand strategy that is delicate but firm in its values, and a playful visual identity.

Sending a strong message, the brand’s tagline, “A true school that inspires to create” (lith. Tikra mokykla, įkvepianti kurti), reflects its commitment to fostering creativity, intellectual growth, and individuality through pre-primary, primary, and basic education. We put the Baltijos Licėjus’ innovation drive into words by building the strategy around their envisaged whole-day school model, paving the way for their uniqueness to shine.

The four symbols on the school’s coat of arms represent the four founders, who live and breathe the vision of the school. Incorporating symbols of nature, light, emotions, and knowledge into the visual identity, the coat of arms embodies the school’s mission to illuminate minds, pursue excellence, and empower students to shape their futures. Modern typography and pastel color palette, ranging from deep blue to lavender hue and delicate pink, reinforce Baltijos licėjus’ commitment to innovation and forward-thinking. The use of illustrations – animals, plants, and various shapes – adds depth and visual interest, further sustaining the school’s dynamic and engaging approach to education.